I made my directing debut in 2023, directing a TVC for the Department of Education. This commercial was a play on the classic transfer deadline day news, using a one take format to highlight the key campaign messaging and play off the run and gun feel of live reporting.  

Since then, I’ve had the opportunity to work across multiple projects in the advertising and branded content space, working with talent such as Idris Elba, Jill Scott, Jamie Redknapp, Jarrod Bowen, Chloe Kelly and Dan Burn amongst others.

I also direct & produce social branded content shoots at Arsenal football club, working with both the Men's and Women's team on sponsorship promos with brand partners.